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What is PR Design?

Writer: caroline wagemancaroline wageman

There are many ways to promote a brand and polishing your image to ensure that beneficial relationships are being built between the public and the organization. PR design is an element to help maintain a positive brand image. You can use PR design to produce innovation and effective approaches towards any cliente work. PR design allows you to create promotional materials to further the brand name. Positive public relations efforts can help generate positive information to promote.

It is important to know how to do design materials like a media release, newsletters, media advisories. If a company does not know how to produce these types of things, they are missing out on a part of a PR element that allows for several business tasks to be done. You cannot be a true PR strategist and professional if you do not know how to design materials for your client. This is a unique and important skill to have. Some great places to start learning how to be a proactive pr strategist is to learn how to be productive in all things Adobe. It is important that we understand the basic design principles. A unique hack that helped me when working on Adobe Indesign and making a newsletter, was to make a shortcut for the same body text. There will be a custom font and size that you can change it to. Every time I need to put body text in a Newsletter and it all needs to be in unison, I make sure that I use the "body text" shortcut. Another great tool that I learned in Adobe Photoshop was to make two folders to put all elements for each different side in the different folders. These were great tools that Professor Sims taught me in my PR design class. While this class was hard for me to learn how to pick up Adobe, I learned many things and cannot wait to bring it into my future. I am excited to continue to grow in the aspects of Public Relations design principles.

 
 
 

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